"When you're innovative, consumers are more trusting, because they think you really know what you're doing"
In una realtà sempre più globalizzata, satura di competizione più o meno aggressiva, nella quale il consumatore medio riesce abilmente a confrontare e giudicare un brand, l'etica aziendale, e i prodotti proposti sul mercato, risulta sempre più fondamentale essere TRUSTY ai suoi occhi.
La fiducia del consumatore è ora più che mai l'elemento chiave per una compagnia di successo, sia perchè fonte di profitti utili alla sopravvivenza nel lungo periodo, sia come fonte di vantaggio competitivo a favore della differenziazione e al posizionamento nel settore di riferimento.
Entrepreneur ha stilato la classifica dei 10 Most-Trusted Brands, nella quale per ognuno di essi viene motivata e descritta la "fonte di fiducia" che lo cottraddistingue.
Ed ecco la classifica:
Amazon:
"The online retailer of, well, just about everything, ran away with the list, posting the highest scores not just in overall brand trust but in every individual trust value."
"With millions of products, 24/7 access, superior search and browse technology, user reviews and many other sources of in-depth product information, Amazon.com offers a superior purchase experience"
"Consumers also rely on Amazon to have all the products they're looking for"
Coca-Cola:
"Everything they do is inspired by this idea of, How do we promote, develop and create happiness?"
FedEx:
"the company received its strongest ratings in ability, specifically for being able to achieve what it promises and for the efficiency of its operations."
"They appreciate that it's people's treasures, livelihoods and futures, and that the contents of those packages mean a lot to people."
Apple:
"The bottom line is whatever that new Apple product is, consumers trust that it will be smart and sleek and that it will improve the way they communicate, work or spend their leisure time. What's more, they'll enjoy the experience of making the purchase."
Nike:
Nike declares its mission to "bring inspiration and innovation to every athlete in the world," adding, "If you have a body, you are an athlete."
"Nike's always been extremely customer-focused, with a broad access point that makes the brand relevant to elite athletes as well as the everyday person"
Starbucks:
"Starbucks has gotten much more in touch with the reason they're here, and that's to help create connections"
From the free Wi-Fi to the in-store music to the large tables with room for groups and meetings, the company's stores are designed to help customers interact. "Go into any Starbucks, and business is happening and people are sharing, and the company understands that," Stengel says. "Everything in there is about connection, discovery, inspiration and creation."
Per la classifica completa guarda l'articolo sottostante.
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